Built around one outcome: more conversions.
Gander Digital is a CRO and landing page agency built around one outcome: a higher conversion rate, and the revenue that follows. Conversion strategy, design, A/B testing, tracking and server administration all run under one roof. The people who audit your page are the people who write the code and wire the tracking.
We build pages engineered around your traffic, your offer, and the specific conversion event you need.
We're based in Gander, Newfoundland, and work with companies across Canada and the United States.
We start with your traffic.
Traffic-first thinking
Every page starts with where your visitors are coming from and what they need to see to convert.
Actionable audits
A clear, prioritised list of what to fix, why it matters, and how to do it.
Data, not opinions
We test hypotheses, not hunches. Every recommendation is tied to conversion data or a testable experiment.
No handoffs
From server set-up to A/B test implementation, we run it end to end.
We are a small team.
Jeff Wilkins
Founder · Gander, Newfoundland
Most CRO work breaks at the handoff. The person who finds the problem isn't the person who fixes it, and the fix arrives as a slide someone else has to build. I do both halves — so the findings come from the person who's going to write the code.
Jeff has audited and built pages for teams at Shopify, Fiera Cosmetics and Canada Cartage, and works with organisations across North America, Europe and Asia.
We're a good fit if your conversion rate is leaving money on the table.
Two points of conversion lift is usually worth more than doubling the ad budget — and unlike traffic, you pay to win it once. It keeps paying every month after.
B2B companies
Your cost per lead is higher than it should be because too few visitors convert. We find the leaks and fix them, so the same spend returns more.
E-commerce brands
Small lifts on product and category pages compound straight into order volume. We build and test the pages that decide whether a visit becomes a sale.
High-value verticals
DTC beauty and skincare, professional services, healthcare and dental, home services, equipment sales, dealerships, multi-location businesses. Anywhere volume or value per conversion is high enough that two points of lift is a revenue line, not a rounding error.
Agencies & in-house teams
You need a specialist to handle the CRO and landing page work while you focus on traffic and account management. We plug into your workflow.
Want to work with us?
Start with the funnel audit — a hand-reviewed audit of your highest-value page, ranked by what each fix is worth. Then decide whether you want us to build it.